As a real estate agent, one of your most important roles is that start a real estate marketing business. You’re constantly marketing yourself and your services. Are you new to the business? Keep reading for some helpful guidelines that you can use to kick off your real estate marketing efforts.
When you think about real estate investing, the first thing that probably comes to mind is your home. Of course, real estate investors have lots of other options when it comes to choosing investments, and they’re not all physical properties. Real estate has become a popular investment vehicle over the last 50 years or so. Here’s a look at some of the leading options for individual investors, along with the reasons to invest.
How To Start A Real Estate Business
Those wondering how to start a real estate business should be cautioned that owning a real estate company is no easy feat. For investors or owners with a large platform online, getting in front of the right audience takes time. It doesn’t happen overnight. Yet, as lucrative as the real estate market is for potential fixer-uppers and agencies looking to move homes quickly, there are some proven methods and so-called secrets to success in business, that allow them to sell a home faster and more efficiently than before by using the right real estate marketing strategies. Just like starting a business in any other industry, entrepreneurs should log countless hours conducting research and crafting a meticulous business plan before actually jumping into the business. Take guidance from the following tips as you open the door to starting a real estate business:
- Build a Professional Website
- Combine Online Marketing with Postcards for Maximum Effectiveness
- Organize Your Finances
- Form A Real Estate LLC
- Provide a complimentary moving truck
- Implement PPC Advertising
1. Build a Professional Website
Those that have mastered the mediums of online marketing, know quite well how important it is to have a professional website. However, this idea for marketing real estate marketing isn’t a new one. Still, there is a big difference between a regular website and a professional one. For agents and agencies looking to move properties, this is more important now than ever. For example, the mindset and knowledge you need to market on Facebook will be completely different from marketing on Google. You might need to hire many professionals to get started real estate marketing business with the results you desire from these marketing methods. No matter what you do, you must build a strong foundation of knowledge to achieve exceptional results in your online marketing endeavors. While realtor marketing has changed dramatically with the introduction of the Internet, some foundational things will always stay the same.
2. Combine Online Marketing with Postcards for Maximum Effectiveness
Direct mail postcards and the real estate industry have had a long and successful track record, and for one very good reason: real estate postcards work. Although it doesn’t scale and reach as large of an audience as Google or Facebook Ads will, the focus on a particular subdivision(s) will allow you to stand out as an expert in your target area.
The biggest distinction between online marketing and direct mail marketing is while the former is mostly effective for obtaining buyers leads, real estate postcards are great for generating listings, which play an even further role in establishing expertise in an area.
3. Organize Your Finances to start a real estate marketing business
There are several methods to get involved in real estate with no money down; however, that doesn’t mean you should avoid taking stock of your current financial standing. Chances are, when you approach a lender, they will want information on your financial history. It is important to take a look before you are ever approached with questions. Request a copy of your credit report and review any existing accounts or investments you have. I always tell investors to start a real estate marketing business that no matter where you start financially, there are ways to get started in real estate investing.
4. Form A Real Estate LLC
A limited liability company (LLC) refers to a business structure set up to protect business costs from interfering with an investor’s personal finances. The designation allows investors to purchase and own real estate, without involving personal liability. Each state has different fees and regulations associated with establishing an LLC, though the overall process is largely the same:
- Confirm the regulations in your state before getting started
- Choose a unique business name
- File an Article of Organization with your state
- Create an operating agreement for the business
- Publish an intent to file (if required in your state)
- Apply for a tax identification number through the IRS
5. Provide a complimentary moving truck
This is a unique way to stand out in your local market. Invest in a moving truck with your branding on the side. Offer it to your clients after they purchase or sell their homes. Your business benefits from additional branding and advertising every time your clients put the truck to use.
Get creative when clients don’t need your moving truck. Take it to home shows. Park it in parts of town that benefit you with high volumes of vehicle and pedestrian traffic.
6. Implement PPC Advertising to start a real estate marketing business
PPC, which stands for price-per-click, is a way of drawing in traffic to your site to market any home or condo, or any other form of real estate you might be offering. However, it isn’t cheap. You’re essentially paying for your website’s visitors. How much will it cost you to start a real estate marketing business to draw in those people? How many of those will actually result in leads or sales?
What you’ll come to find is that PPC is incredibly expensive, and if you don’t track it properly, it will feel like a waste of your money. This is also why it’s important to have an analytics system installed. You want to know where the user came from and whether or not it resulted in a sale or a lead.
Why Real Estate Marketing Is a Crucial Step for Agents
Unless you have an outstanding reputation already, it is tough to start a real estate marketing business and have a constant pipeline of people coming in to use your services. It makes marketing all the more important, and it is something that your agency cannot do without.
However, as a real estate agent, certain marketing methods will give you much better results than others. You also must look at the fact that you might not always have the time needed to make a marketing method work effectively.
Various marketing methods can deliver results that will exceed the amount of time and effort you put in to get them going. You also have to understand how you can leverage the new technologies we use today to make your marketing efforts reach more people. It is one of the many things that real estate professionals have to understand in today’s world.